Gislaved makes history
Since the brothers Gislow founded their company in 1893 in Gislaved, southern Sweden, Gislaved stands for innovative spirit and outstanding quality.
Pioneers of the Tire
1905: Gislaved produces the first Swedish car tire.
1927: the first Volvo rolls off the production line – on Gislaved tires. The Volvo Original Equipment supplier Gislaved increases its production by a factor of ten.
Impressive numbers – Worldwide Success
1949: the one millionth Gislaved tire leaves the factory.
1970: about 1,3 million car tires per year are sold worldwide. Main markets: Sweden, Japan, North America, Canada.
1983: the tire production division becomes an independent company and operates as Gislaved Däck.
Expansion and cooperation
1985: Gislaved takes over Viking Däck A/S Tires.
1987: Gislaved and Viking Tires merge to form Nivis Tire AB.
1992: Nivis Tire becomes part of Continental AG, Europe’s second-largest tire manufacturer. This trendsetting partnership provides the Gislaved brand with optimum development- and production options.
Sales policy with added value
1994: Continental starts multi-brand sales. Gislaved becomes part of a coordinated brand presence and emerges as a specialist in Nordic winter tires also within the Continental corporation.
Gislaved – your strong partner for an uncompromising grip.