About Gislaved


A Grip Expert on your side.

Nordic know-how

Gislaved stands for 110 years of experience with a focus on tires for difficult road conditions.

Its Swedish heritage and respective target groups ensure that tires by Gislaved fulfill Scandinavian requirements.

Accordingly, they will pass every acid test and master all weather conditions.

Gislaved's leading position is expanded by constant development of new, improved designs of tires for passenger cars, SUVs and vans.

Gislaved comprises the following core values:

  • Perfect grip regardless of weather conditions
  • Safety
  • Driving comfort

Gislaved meets the consumer’s need for the comfort that their tires will handle any road by all means.


Gislaved makes history

Great moments
Since the brothers Gislow founded their company in 1893 in Gislaved, southern Sweden, Gislaved stands for innovative spirit and outstanding quality.

Pioneers of the Tire
1905: Gislaved produces the first Swedish car tire.

Swedish giants
1927: the first Volvo rolls off the production line – on Gislaved tires. The Volvo Original Equipment supplier Gislaved increases its production by a factor of ten.

Impressive numbers – Worldwide Success
1949: the one millionth Gislaved tire leaves the factory.
1970: about 1,3 million car tires per year are sold worldwide. Main markets: Sweden, Japan, North America, Canada.

Tire experts
1983: the tire production division becomes an independent company and operates as Gislaved Däck.

Expansion and cooperation
1985: Gislaved takes over Viking Däck A/S Tires.
1987: Gislaved and Viking Tires merge to form Nivis Tire AB.

Perfect partnership
1992: Nivis Tire becomes part of Continental AG, Europe’s second-largest tire manufacturer. This trendsetting partnership provides the Gislaved brand with optimum development- and production options.

Sales policy with added value
1994: Continental starts multi-brand sales. Gislaved becomes part of a coordinated brand presence and emerges as a specialist in Nordic winter tires also within the Continental corporation.

Gislaved – your strong partner for an uncompromising grip.

Gislaved. A brand of Continental.